Privacy Notice

Responsible Party:

‍In accordance with the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations, Mezcales Casa Armando, S.A. de C.V., its affiliates and/or subsidiaries (collectively referred to as "Mezcales Casa Armando"), with an address at Cuautla 100, Miraval, 62270 Cuernavaca, Morelos, is responsible for the use, treatment, and protection of your personal data, which will be used strictly confidentially. Therefore, their collection, use, disclosure, and/or storage will be carried out in accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility.

Purposes of Data Processing:

‍The personal data we collect will be used for the following purposes:

Create, maintain, identify, update, and manage your user profile on our website.
Address and follow up on questions, complaints, suggestions, and comments related to our products or our website.
Geolocation to present proposals and relevant content based on your geographical location.
Consultation or study for marketing and/or advertising purposes.
Contact in case you win any promotion or contest in which you participate with our brand.
Sending exclusive content about our products.

Mezcales Casa Armando does not use your personal data for any purpose other than those mentioned above.

Security Measures:

‍Mezcales Casa Armando establishes, evaluates, and constantly updates various internal security measures to help prevent the misuse of your data to ensure that the collected information is used only for the purposes stated in this Privacy Notice.

If Mezcales Casa Armando detects any anomaly or irregularity in its security system at any stage of the processing of your personal data, it will notify you immediately at your registered email address so that you can take appropriate measures to safeguard your rights as a user.

To provide you with a personalized experience and quality service on our website: www.recuerdomezcal.com, we use cookies and other technologies for web traffic analysis, as well as various tools that allow us to monitor the following behaviors as a user:

Location of the IP address used to access our website.
Operating system of the computer used.
Type of web browser used.
Date and time of access to various sections of our website, as well as navigation times in each.

This allows us to understand the needs or interests of our customers and users in order to update for their benefit, so we do not collect personal data that allows us to identify any of the users of our website individually, nor do we include any sensitive personal data.

If you do not agree with the processing of your personal data for any of the purposes described, you can inform us in writing at the address located at Cuautla 100, Miraval, 62270 Cuernavaca, Morelos; or at the email address: contacto@agpch.com

Additionally, you can disable the configuration from your browser, however, it is possible that some services or functions of the website will no longer be available.

To carry out the purposes described in this Privacy Notice, we may partially or completely collect the following personal data:

Full name.
Email address.
Geolocation of the device from which you access the website.

Transfer of Personal Data:

‍Mezcales Casa Armando will not sell, transfer, or otherwise transmit your provided personal data, except for those strictly necessary, to companies within our group or those providing complementary services to fulfill the purposes of this Privacy Notice.

If you do not agree to the transfer of your sensitive personal data, after giving your express consent, you can inform us in writing at the address located at Cuautla 100, Miraval, 62270 Cuernavaca, Morelos; or at the email address: contacto@agpch.com

ARCO Rights:

‍In accordance with applicable regulations, you have the following rights:

Access: Know the personal data we obtain from you, what we use them for, and the conditions of their use.
Rectification: Request the correction of your personal information if it is outdated, inaccurate, incorrect, or incomplete.
Cancellation: Request that we delete your information from our records or databases.
Opposition: Object to the use of your personal data for specific purposes.

These are known as ARCO rights, and you can exercise them by submitting a written request at the address located at Cuautla 100, Miraval, 62270 Cuernavaca, Morelos or at the email address: contacto@agpch.com including the following information:

Full name of the Data Subject.
RFC or CURP.
Copy of a valid official ID with a photograph.
Contact information to follow up with the Data Subject (phone numbers, addresses, and/or email, etc.)
Indicate which ARCO right you want to exercise.
Any other information that allows us to better address your request.

If acting through a representative, include the document expressly accrediting the representative's authority.

When exercising your right of Access, a list of the personal data we have about you will be sent to you.When exercising your right of Rectification, it will be necessary to indicate the inaccuracy and tell us what the correct data should be. Once the rectification is made, you will be informed accordingly.When exercising your right of Cancellation, you will be informed about the deletion of the information.When exercising your right of Opposition, it will be necessary to indicate for which purpose(s) you require your data not to be processed. Once the request is analyzed, you will be informed accordingly.

Additionally, you have the right to revoke your consent in cases specified by applicable law.

If the exercise of any of your ARCO Rights makes it impossible to carry out any of our services, these will be temporarily suspended, and you will be informed in advance to expressly confirm your decision.

If there is no legal impediment, Mezcales Casa Armando will respond to your request within a maximum period of 20 business days, and the determination corresponding to your request will be applied within the following 15 business days counted from the response issued by Mezcales Casa Armando.

Information of Minors, Legally Incapable Persons, Third Parties, and Exceptions in Consent for the Processing of Personal Data:

‍If the user navigating the website wishes to enter the Personal Data of any third party, it will be essential that they have the express authorization of said third party and that the third party has the legal capacity to provide such information to Mezcales Casa Armando.

By using the services of Mezcales Casa Armando, the user affirms that they have the right to provide the Personal Data, which includes, but is not limited to, being the parent and/or legal guardian with parental authority over the minor holder of the Personal Data and Sensitive Personal Data, or the legal representative of the legally incapable person or the holder who cannot enter the information personally due to their health condition.

If you are not certain that you have the consent of the holder or sufficient right to decide on the use and transfer of Personal Data, we expressly ask you to refrain from entering any Personal Data on the Mezcales Casa Armando website.

Modifications to the Privacy Notice:

‍This Privacy Notice may be subject to modifications and/or updates due to legal requirements, establishment of internal policies, logistical issues, internal business movements, privacy practices, changes in our business model, and/or various causes beyond our control. In such a case, it will be notified to your registered email address, and you can check the updated version at any time on our website.